Insights

16. 10.2018

Fighting Misinformation Targeted at Patients in Clinical Trials (II)

The idea of “fake news” has pervaded the way in which we view world news. As a result, the veracity of any claim can easily be called into question. In a survey of brands and companies, 42% of Americans believe they are not as truthful as they were 20 years ago. The idea of false information is not new, but the reaction it elicits is stronger than ever seen before.